wave is a fashionable time-wear brand based out of london. it is most evidently a brand for the fashion-conscious. both the product and the audience attributes were seen as being bold, colourful, vibrant, exaggerated, attention-seeking, graphic and highly individualistic.

the challenge here was to create a mood board for the launch of it’s neon pop range in india. the creative needed to be high-fashion, colourful, international and eye-catching, much like the product itself.

taking inspiration from fashion photography and combining it with a fashion illustration style, the concept revolved around how wave watches add colour to your everyday.