Over the years, structural and several underlying issues have compounded the decreasing female labour force participation of India. There are multiple different approaches that have been used to promote and address the variety of barriers faced by women-owned enterprises. Of these, e-commerce and digital solutions offer a new and potentially scalable pathway. Digital solutions are only just beginning to be explored in India and could provide a scalable means of linking women to markets and job opportunities.
This report ‘Digital Solutions for Women-Owned Enterprises’ is and attempt to better understand the potential of e-commerce in growing women entrepreneurship. The design language needed to be simple and stark. Several key insights were represented through infographs for ease of understanding and iconography was leveraged for instant recall. A distinct colour palette drawn from brand guidelines set the tone for the overall report.
To read more or download the full report, click here.