Ombre lane is a women’s wear brand that caters especially to the young, ambitious woman who is looking to experience comfort and utility without compromising on style. The brand offering is FORM + FUNCTIONALITY (everyday workwear).
The logo drew its inspiration from a glaringly obvious insight. More and more organisations across the world are realising the true potential of equal opportunity work spaces. Gender parity in their workforce and wages are hot topics of debate – and many corporations are leading by example, in terms of providing opportunities for women and a support system they can count on. Despite this, the metaphorical ‘glass ceiling’ is far from shattered. Many studies report that the reasons for fewer women employees to pursue a ‘career’ is familial and organisational support. While the society is slowly warming up to the ‘working woman’, organisations need a wake up call.