jashnn is a not-for-profit organisation that helps individuals and corporations with their CSR programs. they strategise and device simple ways of giving or gifting, especially to children. one can gift an object or an experience, so long as it enables to spread simple joy.

the identity for jashnn needed to be billingual (english + hindi) and the challenge was to integrate the name in 2 languages into 1 wordmark. the graphic unit was represented with a pinwheel – an object that is simple and gives instant gratification.the colours were inspired by the reason for the very existence of jashnn – giving and joy.

the identity then needed to be applied on to volunteer paraphernalia and the website, through which contributions were to be made.