the brand identity for, a property market place, needed to showcase the brand traits, while also creating a sense of belonging among all employees. there also needed to be a strong musical connect as this was planned to be an “auditory” brand, functioning in the online space and on call, with very little face-to-face connect. what was subsequently designed achieved all three points with simplicity and starkness.

the solution lay in finding an embodiment of the brand traits.