ellohomes.com is a property marketplace, functioning mostly online or on call. the identity for the brand needed to have a strong musical connect. it, therefore, seemed logical to draw a parallel between the feeling of buying a home and listening to music. as trivial as it may seem to compare a high involvement action, such as buying a home to a primary action such as listening to music, at the heart of it all, there are basic emotions that every action, no matter how intrinsic or involved, produces. happiness is one such emotion. the identity for ellohomes.com showcases just that.