arraystorm manufactures modern, tech-friendly and sustainable lighting solutions, and their brand identity needed to showcase just that. based out of india’s silicon valley, and with sights firmly set across the globe, arraystorm needed to be seen as an international, ultra-premium, professional organisation whose business acumen equals their vision for a sustainable future.

the solution was “the leaping man”, a graphic unit that combined inspirations from the sun symbolising light and energy, the human eye symbolising sight and a dandelion symbolising sustainability and hope, while also looking like a man leaping into the future.